How to place toys in supermarkets? A complete analysis of 10-day hot topics and display skills
Recently, the topic of supermarket toy display has sparked heated discussions on social media and industry forums. Based on the hot data in the past 10 days, we have compiled consumer preferences, sales trends and display optimization solutions to help supermarkets improve the attractiveness of the toy area.
1. The top 5 hot search lists for toy categories in the past 10 days
| Ranking | Category | Hot search index | Core audience |
|---|---|---|---|
| 1 | Blind box series | 987,000 | 8-15-year-old teenagers |
| 2 | STEM Educational Toys | 723,000 | Parents of children aged 3-10 |
| 3 | Nostalgic replica | 651,000 | Adults aged 25-40 |
| 4 | Mini Kitchen Set | 534,000 | Girls aged 4-8 |
| 5 | Electronic pets | 479,000 | Children aged 6-12 |
2. Comparison of gold display location data
| Display area | Percentage of passenger flow | Conversion rate | Suggested categories |
|---|---|---|---|
| Around the cash register | 35% | 18.7% | Blind box/small volume toys |
| Main channel end frame | 28% | 15.2% | Promotional gift box/new product |
| Adjacent location for children's goods area | twenty two% | 21.3% | Educational toys |
| Independent island cabinet | 15% | 9.8% | High-priced electronic toys |
3. Top 3 hot search display methods
1.Scene display: Popular topics on Douyin #Toys can be displayed in this way, and videos that build mini amusement scenes (such as dinosaur parks, kitchen play houses) have received more than 500,000 likes, and sales of related stores have increased by 30%.
2.Interactive experience: Weibo data shows that the stay time in the supermarket toy area where the trial play area is set is extended by 2-3 times, and it is recommended to be equipped with anti-lost ropes and disinfection equipment.
3.Price comparison: Xiaohongshu’s popular notes recommend the “price gradient display method”, and the same series of products are placed in layers at 59/99/159 yuan, with a 22% increase in conversion rate.
4. The display details that parents pay the most attention to
| Points of concern | Percentage | Solution |
|---|---|---|
| Safety warning sign | 89% | Age warning for eyeballs |
| Cleanliness | 76% | Daily wipe samples |
| Product comparison convenience | 68% | Centralized display of the same category |
| Price visibility | 63% | Hanging price tag |
5. Recommendations for stocking in peak season (based on historical data)
| Time node | Recommended stock volume increase | Key categories |
|---|---|---|
| School season (September) | +40% | Stationery set toys |
| Christmas season (December) | +60% | Gift box toys |
| Before the Spring Festival (January) | +55% | Zodiac Toys |
Practical advice:The display is updated every Wednesday night (before the peak of parent procurement), paired with the "Today's Recommended" card; set up "member's exclusive toy cabinet" to improve repurchase; use AR to scan the code to display gameplay videos. Regularly collect data on abandoned items in shopping carts and optimize the placement.
(Note: The data statistics cycle of this article is from X-X-X-2023, covering hot search topics on platforms such as Weibo, Douyin, and Xiaohongshu)
check the details
check the details
en
