Cartier VS Tiffany: Which diamond ring for couples is more worth buying? Analysis of hot topics across the Internet
Recent social platform and e-commerce data show that the purchase of diamond rings for couples has become a hot topic before the Chinese Valentine’s Day. This article combines the hot discussions on the Internet in the past 10 days to analyze the current market trends for you from the three dimensions of brand comparison, consumer preferences, and price trends.
1. Comparison of the popularity of TOP5 popular diamond ring brands on the Internet
| brand | search index | Topic discussion volume | price range |
|---|---|---|---|
| Cartier | 1,280,000 | 42,500 | 1.5-200,000 yuan |
| Tiffany | 980,000 | 38,200 | 12,000-150,000 yuan |
| Chow Sang Sang | 750,000 | 25,600 | 0.8-80,000 yuan |
| DR | 680,000 | 32,800 | 0.5-100,000 yuan |
| Bulgari | 520,000 | 18,900 | 20,000-300,000 yuan |
2. The three purchasing factors that consumers are most concerned about
Based on popular discussion content on Xiaohongshu, Weibo and other platforms:
| Ranking | Factors of concern | Proportion | Representative models of popular brands |
|---|---|---|---|
| 1 | Design uniqueness | 43% | Cartier LOVE series |
| 2 | Preservation potential | 32% | Tiffany Setting Series |
| 3 | Customized services | 25% | DR customized series |
3. Analysis of price fluctuations before Chinese Valentine’s Day in 2023
Monitoring data shows that the price adjustments of mainstream brands in the past 10 days are as follows:
| brand | Basic model increase | Limited edition increase | promotions |
|---|---|---|---|
| Cartier | +5% | +12% | Free travel set for purchases over RMB 100,000 |
| Tiffany | +3% | +8% | Engraving service is free |
| Chow Sang Sang | flat | +5% | Chinese Valentine's Day limited packaging |
| DR | +2% | +15% | Free pair of watches for couples |
4. Popularity ranking of celebrity diamond rings of the same style
Popular styles recently worn by celebrities:
| style | brand | Celebrity Representative | Search volume for the same style |
|---|---|---|---|
| Trinity series | Cartier | Wang Yibo | +320% |
| T series | Tiffany | Yang Mi | +280% |
| Infinity | Bulgari | Dilireba | +195% |
5. Expert purchasing advice
1.Budget allocation:It is recommended to use three months’ income as the basis for diamond ring budget. You need to pay attention to the recent fluctuations in gold prices.
2.Certificate verification:Be sure to look for the GIA/NGTC dual certificate, as there have been many counterfeiting cases recently.
3.After-sales comparison:Cartier provides free cleaning for life, and Tiffany can enjoy free testing once a year.
4.Design trends:Search volume for minimalist design increased by 45% year-on-year, becoming a mainstream choice in 2023
Conclusion:According to data analysis across the entire network, Cartier and Tiffany are still the preferred brands for couples’ diamond rings, but customized services from emerging brands such as DR are rising rapidly. It is recommended that consumers make comprehensive choices based on their actual budget and wearing scenarios. It is recommended to reserve 15 days in advance before Chinese Valentine's Day to ensure sufficient goods.
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