Title: Which brand of jacket is the best? Hot topics and purchasing guides across the Internet
Recently, jackets have become a hot topic among outdoor enthusiasts and fashionistas. With the coming of autumn and winter, consumers are paying more and more attention to the functionality, design and cost-effectiveness of jackets. The following is an analysis of the jacket brands and hot content that have been hotly discussed across the Internet in the past 10 days to help you quickly identify the best choice.
1. Ranking of popular jacket brands (data in the past 10 days)

| Ranking | Brand | hotly discussed keywords | Price range (yuan) |
|---|---|---|---|
| 1 | Arc'teryx | Professional waterproof, celebrity style | 3000-15000 |
| 2 | The North Face | Classic style, the first choice for students | 800-5000 |
| 3 | KAILAS | Value for money, the light of domestic products | 500-3000 |
| 4 | Decathlon | Entry level, functional | 200-1500 |
| 5 | Mammut | European design, lightweight | 2000-8000 |
2. Comparison of core purchasing indicators
| indicator | Archaeopteryx | north | Kailash | Decathlon |
|---|---|---|---|---|
| Waterproof | GORE-TEX Pro (Top) | GORE-TEX (Standard) | Independently developed waterproof membrane | Basic waterproof coating |
| Breathability | ★★★★★ | ★★★★ | ★★★☆ | ★★★ |
| weight | 350-450g | 400-550g | 450-600g | 500-700g |
| Design highlights | 3D tailoring, laser cutting | Classic 1990 Series | Asian fit | Modular pockets |
3. Real feedback from consumers
According to social platform statistics, there have been discussions related to jackets in the past 10 days:
4. Suggestions on purchasing
1.Professional outdoor sports: Priority is given to professional brands such as Archaeopteryx and Mammoth, and GORE-TEX fabric is a hard-core guarantee;
2.daily commute: The fashionable models of Beifang and Kailer Stone are more suitable. Pay attention to choose the style with removable liner;
3.Limited budget: Decathlon MH500 series provides basic protection functions at a price of less than 1,000 yuan.
The latest trends show that the search volume for "urban functional style" designs of jackets has increased by 180% month-on-month, indicating that consumers are increasingly paying attention to the application of products in daily scenarios. It is recommended to focus on hard indicators such as waterproof index (at least 10000mm), air permeability (RET<6) and seam taping process before purchasing.
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