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What brand of jacket is the best?

2026-01-09 10:36:30 Fashion

Title: Which brand of jacket is the best? Hot topics and purchasing guides across the Internet

Recently, jackets have become a hot topic among outdoor enthusiasts and fashionistas. With the coming of autumn and winter, consumers are paying more and more attention to the functionality, design and cost-effectiveness of jackets. The following is an analysis of the jacket brands and hot content that have been hotly discussed across the Internet in the past 10 days to help you quickly identify the best choice.

1. Ranking of popular jacket brands (data in the past 10 days)

What brand of jacket is the best?

RankingBrandhotly discussed keywordsPrice range (yuan)
1Arc'teryxProfessional waterproof, celebrity style3000-15000
2The North FaceClassic style, the first choice for students800-5000
3KAILASValue for money, the light of domestic products500-3000
4DecathlonEntry level, functional200-1500
5MammutEuropean design, lightweight2000-8000

2. Comparison of core purchasing indicators

indicatorArchaeopteryxnorthKailashDecathlon
WaterproofGORE-TEX Pro (Top)GORE-TEX (Standard)Independently developed waterproof membraneBasic waterproof coating
Breathability★★★★★★★★★★★★☆★★★
weight350-450g400-550g450-600g500-700g
Design highlights3D tailoring, laser cuttingClassic 1990 SeriesAsian fitModular pockets

3. Real feedback from consumers

According to social platform statistics, there have been discussions related to jackets in the past 10 days:

  • Archaeopteryx: The most mentioned keyword is "expensive but worth it", especially the Alpha SV series which has become a hit;
  • north: The student population accounts for 42%, and the three-in-one design is the most popular;
  • Kailash: The Douyin video selling goods has exceeded 100 million views, and the Mont jacket has become a new Internet celebrity;
  • Disputed points: Some consumers reported that low-priced products have problems with the waterproof film peeling off.

4. Suggestions on purchasing

1.Professional outdoor sports: Priority is given to professional brands such as Archaeopteryx and Mammoth, and GORE-TEX fabric is a hard-core guarantee;
2.daily commute: The fashionable models of Beifang and Kailer Stone are more suitable. Pay attention to choose the style with removable liner;
3.Limited budget: Decathlon MH500 series provides basic protection functions at a price of less than 1,000 yuan.

The latest trends show that the search volume for "urban functional style" designs of jackets has increased by 180% month-on-month, indicating that consumers are increasingly paying attention to the application of products in daily scenarios. It is recommended to focus on hard indicators such as waterproof index (at least 10000mm), air permeability (RET<6) and seam taping process before purchasing.

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